Football Data Analysis Fundamentals
Learn to speak the language of modern football.
Football is increasingly shaped by data. Clubs rely on analysts to scout opponents, evaluate players, and inform tactical decisions, and this course teaches you how to do exactly that. It's a structured, on-demand program covering advanced metrics, tools, and professional reporting, built by analysts who work with clubs and academies every day.
What you'll walk away with
You'll learn to work with advanced football metrics: shooting models, chance creation, pressing and defensive indicators, player clustering. And you'll put them straight to work through real case studies, from reading an opponent report to breaking down a post-match dataset and building a player profile from scratch. By the end you'll have analyst-ready work to show and a verifiable credential for your CV and LinkedIn.
Learn from people who do this for a living
The course is led by Cormac McAinsh, football analyst and content creator, alongsideĀ professionals working in the industry: Nicola Innocentin (football executive, 25+ years across Europe, North America and the Middle East), Enrico Raho (Data Scientist, AZ Alkmaar), Vanni Di Febo (Football Data Analyst, The FA), Francesco Bordin (Assistant Coach, Venezia FC), andĀ Gabriele Santicchi (SportsTech Engineer & PhD, Soccerment)Ā .
What's included
- 5 modules, from foundations to real-world case studies
- Video lessons, practical exercises, and case studies
- Guest interviews with working professionals
- Datasets, notebooks, and report templates
- Advanced metrics glossary
- Personalized certificate of completion
- Verifiable LinkedIn badge
Who it's for
Built for aspiring football data analysts, and equally valuable for scouts, coaches, or club professionals who want to make better use of data in their day-to-day work.
